During off-season, URSUMCO, with the participation of Customer Care Office (CCO), Treasury, ISD and Quality Assurance (QA) departments, conduct an information drive on various municipalities involving sugarcane planter’s, on the services/benefits that the company may offer if they will mill in URSUMCO, taught them ways on how to produce a good crop, awareness on the types of cane to be delivered in order to get a higher LKG/TC, mill-site improvements and, policies and procedures of the company for the planters.